According to researchers, picturing yourself indulging in the foods you crave most may actually decrease your desire to eat them. In one experiment, 51 participants first imagined eating either three or 33 M&Ms before being given access to a bowl of the candy. Those who imagined eating more M&Ms ate 60% less of the candy, on average. Source: Thought for food: imagined consumption reduces actual consumption. Science 2010.
